Asya Ivanov

UX/UI Designer

Location: BC, Canada
Email: asya.ivanov4120@gmail.com
LinkedIn: www.linkedin.com/in/asyaivanov
Portfolio: portfolio.asyahammond.com

Overview

Multidisciplinary UX/UI designer with deep expertise in product design, design systems, and end-to-end customer journey optimization. Proven track record of translating business objectives into accessible, high-performing experiences across e-commerce, SaaS, and data platforms. Experienced leading design teams and operating as a solo UX practitioner in fast-moving organizations.

Experience

UX Designer
Universal Yums - Remote Contract
MARCH 2025 - PRESENT

Built the company’s first design system from scratch — color tokens, typography scale, spacing system, and full component library — adopted across web and email channels.
Conducted a comprehensive UX audit of the customer journey using Hotjar session recordings and user surveys; identified and prioritized key friction points and drop-off areas.
Redesigned the evergreen homepage, three holiday campaign landing pages, and the email template infrastructure, improving brand consistency and mobile-first responsiveness.
Developed a strategic UX roadmap — including cart and upsell flow, quiz redesign, and revised information architecture — approved by stakeholders and queued for development.
Introduced WCAG AA accessibility standards, responsive layout best practices, and structured design-to-development handoff processes across the team.

Sr. Product Designer
Apptopia Inc. - Full Time Remote
MAY 2022 - JANUARY 2024

Defined information architecture and critical user paths for a customer-facing analytics platform and an internal report-generation tool.
Produced end-to-end design deliverables — user flows, wireframes, high-fidelity screens, and interactive prototypes — for stakeholder review and developer handoff.
Designed new product features and improvements grounded in user research and business requirements.
Contributed to and evolved the existing design system, improving accessibility and component consistency across the product.

Lead Product Designer
Outlier AI - Full Time Remote
OCTOBER 2021 - MAY 2022

Restructured the core product information architecture to improve navigation clarity and task completion.
Created and implemented Outlier’s first design system, establishing shared visual and component standards for the product team.
Led design of new features and iterative improvements across the platform.

Sr. Product / Visual Designer
Mojio Inc. - Full Time in Campbell, CA
DECEMBER 2018 - AUGUST 2020

Designed, prototyped, and tested new features and interactions for T-Mobile SyncUp Drive (Android & iOS) — Mojio’s flagship consumer product.
Led UX and visual design for Force by Mojio, a new mobile app for microfleet management, from initial concept through production-ready screens.

Art Director / Creative Team Lead
Quotient Technology Inc. - Full Time in Mountain View, CA
OCTOBER 2014 - FEBRUARY 2018

Managed a cross-functional team of eight: six designers at varying levels, a project manager, and a content creator.
Established design processes and quality standards that improved team throughput and output consistency.
Led structured rounds of design review, maintaining brand quality and alignment across all deliverables.
Mentored designers to raise their craft and take on increasingly complex projects.
Reported team strategy, progress, and creative direction to VP of Marketing.

Lead Visual Designer
Quotient Technology Inc. - Full Time in Mountain View, CA
AUGUST 2012 - OCTOBER 2014

Delivered digital marketing materials across website, email, and social channels to promote the Coupons.com platform and native app.
Developed and maintained brand style guides to ensure visual consistency across all customer-facing channels.
Partnered with the Product team to deliver on-brand UI components and design assets.

Education

BA in Graphic Design
Academy of Art University - San Francisco, CA