Asya Ivanov
UX/UI Designer
Multidisciplinary UX/UI designer with deep expertise in product design, design systems, and end-to-end customer journey optimization. Proven track record of translating business objectives into accessible, high-performing experiences across e-commerce, SaaS, and data platforms. Experienced leading design teams and operating as a solo UX practitioner in fast-moving organizations.
Universal Yums — UX Overhaul
Building a design system from zero, redesigning the customer journey, and establishing brand consistency across every touchpoint for a global snack subscription company.
Apptopia — Web App Feature Design
Designing a net-new prospecting feature for Apptopia's enterprise customers — translating complex data requirements into a focused, filterable publisher list builder.
Apptopia — Marketing Website
Rebuilding Apptopia's marketing site from a dated, hard-to-maintain structure into a scalable, modular system — with a refreshed visual language to match a growing B2B product.